The Idea Lab

Our Product Development Team works with a group of educators across North America, to help uncover great ideas and turn them into great new products! To achieve this goal, we have to understand the needs of educators, right down to the smallest detail. Our Idea Lab is a crucial part of that effort.

What is the Idea Lab?

At Copernicus, we consistently aim to connect the dots between what educators tell us they really need in the classroom and the development of purposeful, innovative and affordable solutions. Our Idea Lab is a crucial part of that effort with its advisory members – the Masterminds! Within the Idea Lab, our Product Development team works with the Masterminds to help us uncover great ideas and turn them into great new products.

The Masterminds are called on by the Copernicus Product Development team to provide us with user feedback on new product ideas and details. They answer questions about what needs, challenges, and problems exist in schools and what kinds of products and product features might provide useful solutions. They also evaluate specific product concepts and provide feedback to the design team on those concepts, test prototypes and product samples, and provide feedback based on actual use.

The Masterminds are engaged and committed educators from across North America with a wide range of specialties. As a principle of the Idea Lab, the members provide honest feedback that help us get to the core problems and find effective solutions. The Masterminds of the Idea Lab are critical thinkers who aren’t afraid to give negative feedback, and are creative members who help devise novel solutions for difficult problems.

At Copernicus, we strive to serve our customers by working on new products that will improve the day-to-day working life of all educators. The Idea Lab facilitates this aim by consulting with real teachers. While the Idea Lab plays the role of a platform where insights are transformed into real ideas, the Masterminds are the leaders of this platform - paving the way for real classroom ready products.

The Masterminds have a special account with Copernicus and for every interaction they have with our design team, they earn credits. The amount of credit earned depends of the type of interaction: online survey, email, phone interview, school visit, focus group, prototype test, etc. Credits can be used towards the purchase of Copernicus products, or they can be converted to donations or gift cards. The more involved you are, the more credits you can earn towards Copernicus products for your classroom or school, and other rewards.

How do you become a Mastermind?

If you aspire to have a hand in designing and transforming classroom life and would like to join the Idea Lab as a Mastermind Educator Advisor, please click the “Go ahead and apply now” button below to tell us about yourself – what your passion is, where you are from, what your specialties are (e.g. K-12, Special Education, Science, Librarian, Multimedia Art, Daycare, Technology, Literacy, Math, Home Schooling, Phys Education, Private Schools or Medical Related Educators, etc.), and about your interests and challenges. Our Product Development team will be in touch soon!